Hi everyone -- Media Post, an online trade publication devoted to all things media, has a summary of the ratings for superbowl ADS --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122170&nid=111002
Question -- how do you think they're able to be so precise in their estimates of the number of people watching minute by minute? Once upon a time, ratings were based on people filling out diaries -- just as you did for your analytical blogposts. How can they track viewers so precisely today?
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The ratings were most likely so precise because the TV producers can keep track of what channels are on peoples TVs. There were other shows like the dog show that was on that same night that they probably did the same with to see how many viewers were watching that also. So i think that there is a lot of people who's jobs are just that to keep track of who is watching what and when. i couldn't image if they had to go door to door and take a toll of who was watching what that is probably why it is so precise they have computers and people watching at all time to see who is watching everything.
ReplyDeleteI'm not a football fan by any means. Frankly, I did not know who was playing until I'd heard it on the radio. Judging by the fact that the rankings include the timeslot that the spot was aired, then it must also coincide with a key play in the game. Say, at the tiime the doritos spot ran, perhaps the game was tied or it was almost over and it was still anyone's game. So, I believe the rankings are estimates based on what was happening at the time.
ReplyDeleteI'm almost positive that ratings come from networks, who receive the information from the various carriers who air their channels. I'm pretty sure they have an "average person per household" number they use to total the entire number of people watching. There can be no way to determine the exact number, but the ratings are probably pretty close
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