Think About Audience Segmentation and how it affects society as a whole. We've talked about audience targeting and segmentaton and its benefits to advertisers. You've looked at the way magazines target and deliver specific demographic groups to advertisers.
Now consider the market place of ideas, and the democratic polity -- that is, all of us. voters. citizens. What is the impact of media fragmentation and audience segmentation on the way we talk to each other about the issues of the day? About how we see and approach one another? How we perceive ourselves?
As always -- 250 words, with a coherent beginning, middle and end.
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